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There were 272 photos posted by these dating brands and only 27 videos. Its top liked and commented posts were all focused on positivity and empowerment, which is well-suited for the inspirational platform.Bumble’s top post also incorporated one of the best strategies to get users commenting on Instagram, by using a relatable meme and suggesting they tag a friend.JDate only posted once, and Bumble posted the most frequently, with 50 posts.Video on Instagram continues to be outpaced by photo.The dating brand saw 58,000 engagements to its Facebook Page in the month before Valentine’s Day.Zoosk’s top posts centered around inspiring its followers to find love, sharing advice, asking questions about dating, and posting witty content to lighten up any loneliness.The top photo, also from Zoosk, celebrated National Hugging Day.

We’re continually watching how brands are taking advantage of Facebook’s favored format, video.

When it resonates with your audience in a genuine way, it can pay off.

Grindr’s top posts also were related to politics and LGBT rights.

We combined likes, shares, and comments for Facebook, and later on, likes and comments for Instagram.

For total engagement, Zoosk was the clear winner by a long shot.

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