Bottle dating lagunitas bob jones bans interracial dating
Date codes doubled as unspoken communication between brewery and distributor, signals for when ancient beer should be snatched from shelves.
“It’s a tool for the brewery and our distributors,” Lagunitas founder Tony Magee says.
If this feels excessive and obsessive, that’s the point. Not only do they deserve it, but man, you do a side-by-side test [of fresh and old beer], your taste buds don’t lie.”Stone’s commitment to freshness reached its apex with the Enjoy By IPA series, the expiration date — 37 days from packaging — printed on the bottle in big ol’ type.
“One, we think it’s good for the industry, says Stone COO Pat Tiernan. “The clock starts ticking as soon as the bright beer leaves the tank to keg or bottle,” Tiernan says.
Beer that’s eight or nine months old, though, deserves to be called out.
“Consumers aren’t always prepared to understand why one beer would age better than the other,” Magee cautions.
So maybe the solution is a mandate to date-code IPAs and other hop-forward beers, not imperial stouts.
Here’s a quick guide to interpreting our bottled-on date.
The obsessive-compulsive disorder that saw teenage me endlessly twisting doorknobs and cracking my knuckles is mostly in check, except for one tick I can’t quite quit: Checking the packaging date on beer cans and bottles.